
To me, it is a cliche to go to the movies and complain that it is too expensive.
This time of year, millions of people nationwide are dropping obscene amounts of money not only on inflated box office admissions, but overpriced junk food and sweets to placate the tiny demon spawn they drag along to the blockbuster they are seeing to avoid direct contact with sunlight.
This being the case, what possible creativity could one have in an act so regular it has become white noise to box office cashiers nationwide? Even if it is purely cathartic, a little jab one can take at a name tag to make it easier to line the pockets of Sam Raimi and Sony movie executive producers, there’s got to be a more satisfying way to vent for them that could provide more creative options. Flaming on message boards perhaps?
That being said, the prices will never go down unless people stop going see garbage. The general public is learning though– Spiderman 3 dropped 60% in box office gross this weekend, and a lot of that was due to people recognizing its lousiness and avoiding it entirely. It’s a start, but we still have mutants coming to see Delta Farce. Go Figure.
If people stop going to these movies, the theater model as it exists will become unsustainable. The current tactics of catching you with a big draw and clubbing you with inflated prices won’t work unless for at least part of the year, people are coming in droves, regardless of what they are seeing. Theaters know this, and they are looking for all sorts of new sources of revenue that will allow them to maintain or lower prices and still remain afloat despite a more informed and fickle movie going public.
So I ask of you, what would you pay for at the movies that isn’t available now? Booze? Live shows? Valet parking? Or something new entirely?